視頻監(jiān)控即服務(VSaaS)或基于云計算的視頻監(jiān)控無疑成為了2010年的熱門話題,而且對VSaaS的興趣轉變促使VSaaS供應商數(shù)量的增長。但這種炒作能在2011年轉華為市場增長嗎?
圍繞VSaaS的炒作不是沒有根據的;對電信/互聯(lián)網服務供應商、中央間開展和工程/集成商來說,每月的經常性收入商業(yè)模式是非常吸引人的。這種由一些解決方案供應商促進的業(yè)務增值無疑是一個有說服力的主張。能夠實現(xiàn)遠程監(jiān)控視頻數(shù)據的冗余,真正的“即插即用”安裝,對視頻的遠程訪問,以及視頻監(jiān)控系統(tǒng)較低的成本等都是鼓勵這個市場成長的因素。
展望2011年,VSaaS的應用當然更有可能取代其它的應用。最大的成功將會是客戶擁有的多個站點中每個站點只要求4個或更少的攝像機。這些特殊應用包括移動電話信號塔、小型連鎖零售店、石油鉆塔和電力分站。這些應用都需要安防或監(jiān)控,但是如果在多個站點只想花費安裝數(shù)百個而不是數(shù)千個傳統(tǒng)DVR系統(tǒng)的費用的話,可以通過采用VSaaS方案來減少成本。
因應減少攝像機數(shù)量的需求,VSaaS有潛力成為打入以DVR和模擬攝像機占主導地位的視頻監(jiān)控市場的破壞性力量。為了加快這一進程,一些服務商已經開始提供與其他服務集成的VSaaS解決方案。這樣做的好處是使得服務從簡單的安防應用,轉變?yōu)槎嗥脚_的服務。VSaaS供應商越來越多地增加提供與他們的解決方案集成的服務的數(shù)量,這些服務包括:能源管理,銷售終端(POS),視頻分析,家庭自動化以及門禁控制。供應商持有這種信念的原因在于,終端用戶將更有可能通過采用一個擁有強大附加值的解決方案,而不是僅僅是一個視頻監(jiān)控或者安防應用,尤其如果成本是客戶考慮的首要因素的時候。
目前來說,特殊應用將是VSaaS市場增長的最大初始動力。為了在大眾市場取得成功,VSaaS供應商可能越來越需要與其他服務來進行整合,比如家庭自動化、POS或能源管理方面。一旦VSaaS能夠顯示出絕對和強大的附加值,VSaaS市場就可能顯著成長。
【英文】
The Mist Clears on Cloud-Based Video Surveillance
Video Surveillance as a Service (VSaaS) or cloud based video surveillance was certainly a hot topic in 2010 and that interest in VSaaS turned into an increase in the number of VSaaS providers. But can this hype be translated into market growth in 2011?[nextpage]
The hype around VSaaS is not unfounded; the recurring monthly revenue business model is very attractive to telcos/ISPs, central monitoring stations and installer/integrators. The value-add promoted by some solution providers is certainly a convincing proposition. The ability to achieve remote redundancy of video data, true ‘plug n' play' installation, remote access to the video, and a lower cost video surveillance system are all factors that will encourage this market to grow.
Looking ahead to 2011, certain applications of VSaaS are more likely to take off than others. The most successful will be customers with multiple sites that each require (four or less) cameras. These niche applications include mobile phone masts, chains of small retail shops, oil rigs and electricity sub-stations. These applications all require security or monitoring, but the cost of installing hundreds if not thousands of traditional DVR systems across multiple sites can be reduced by having a VSaaS solution.
VSaaS has the potential to be the disruptive force needed to break into the low cameras count, DVR and analogue camera dominated video surveillance market. In a bid to speed up this process, some service suppliers have started to offer VSaaS solutions integrated with other services. The benefit of this is that it turns the service from a simple security application, to a multiplatform service. An increasing number of VSaaS providers offer the following services integrated with their solution: energy management, point of sale (POS), video analytics, home automation and access control. The belief is that end-users will be more likely to adopt a solution with a strong value-add, rather than just a video surveillance or security application, particularly if cost is the primary decision factor.
For the time being, niche applications will have the greatest initial traction in the growth of the VSaaS market. To succeed in the mass market, VSaaS providers are increasingly likely to require integration with other services such as home automation, POS or energy management. Once VSaaS can demonstrate a clean and strong value-add, the market has the potential to grow significantly.